Hailing out of Macon, GA is a new Hip Hop artist that keeps his spit game on point all day every day. His name alone tells it all in terms of his gusto and his take no prisoners approach to the craft, his name is 24-7. After banging out joints and sizzling the mixtape scene and pimping MySpace to the fullest becoming an online sensation 24-7 is set to take his talent and his notoriety to the next level. Poised to splash the set with a sizzling club banger Wat It Is featuring Great Nate and his other popular hit dedicated to the ladies Rock Of Love the artist known as 24-7 is grinding and rather than set his career on cruise control he taking it up a notch. His autobiographical tale of tribulation and triumph through surviving adversity and resurrecting hope and a future through Hip Hop music Til I Die is one of the strongest cuts lyrically in his arsenal. 24-7 has something to offer everyone. In the tradition of today's great southern Hip Hop artists like T.I., Young Jeezy and others he is going to put another great southern city Macon, GA on the map.

Understanding the grind and game in this culture we call hip hop, I can gather what I think your name means. Clarify for the people what the name 24-7 represents?

During a time when I was suppose to have been taking a test in school I was writing some rap lyrics. Some of the kids dropped the dime on me and I was sent to the principal's office. He asked me "Did I rap 24-7?" Then on I was known as "24-7." I dropped out of school when I was in the 9th grade, as a result my mother put me out the house. I disappointed her and wanted to make her proud of me. So I got my GED and joined the U S Army Reserve. I'm hustling 24 hours a day and seven days a week doing the things it takes to make it happen for me. I'm committed to the hustle, and I'm out there grinding!  Got to take it a step further! Making beats every day.

Knowing that you represent Macon, GA how has your upbringing and most specifically the city of Macon shaped your artistry and identity as 24-7?

There is lot of rich musical history in Macon; great artists like Otis Redding and Little Richard were from Macon. James Brown, Curtis Mayfield, and Ray Charles all came through Macon. Young Jeezy spent a part of his life in Macon as well. The town is a hotbed for black music always has been and always will be. But, there has not been a music artist to come through here for a long time. I feel good, I'm proud of where I come from. Growing up in Macon influenced my sound and what I put in my songs. I try to include as many subjects as possible for people from Macon to relate to.  Macon is a small town it's a city to deal with. I would like to think that I can bring the music back here to Macon. That's my goal, right now the legacy is in Atlanta, which is not too far from Macon.

Who or what most influenced you to get in the rap game?

There are a lot of things that inspire you but I was influenced by rappers like Master P, 2Pac and T. I.

What is the first rap record you bought and why?

Ghetto D by Master P, that was one of the great rap albums of the 90's. Master P knew how to take care of business.

What artists are on rotation in your iPod?

2Pac, and T. I.  

What brought you to the attention of Moses Dailey, President of Hearsay Records?

I clearly remember the day, I received a phone call from a friend of mine, saying that there was a producer at the mall inquiring about new talent. I was there in 15 minutes with my demo. Apparently, Moses liked my music and my style. We kept submitting songs until I got it. He felt that I had what it takes to be a star and I liked the way he handled business.

I can't help but ask did the popular VH-1 reality show Rock Of Love with front man of Poison Brett Michaels inspire you to make your song by the same name?

I already had an idea for a rock song and I saw the show as a way to promote it. As you know on the show the women were competing for Brett Michael's affection and they were tested on their "devotion" to him given many challenges with the winners were being rewarded with dates. The show was the inspiration, it was interesting and entertaining and I wanted to reflect the same thing in my song and video.

Being that DJs are already blasting your debut single Wat It Is will there be a video for this song to push it further into heavy rotation?

Yes, we would like to capitalize on what we already have to keep it going.

What provoked you to title your debut Life Scriptures?

My deep sense of consciousness and perception of my surroundings. Most of my songs are a reflection of my life experiences. I'm sympathetic to the hustling in the streets, dealing with hardships. I have also spiritual connections and want to contribute to the young people by having lyrics that mean something that cry for change. It still stands that we can reach a lot of our young people and provokes some good through a positive message in our music.

Who are some of the people you worked with on this record?

We have Producer K.D. who did most of the beats. Couple of songs likes Mrs. Jones by Kdot Brown. You have Great Nate, Blaze G, my brother Favin, Monta and the entire Game Entertainment Crew, Rodney Mills Mastering House.

Besides Great Nate is there any other collaboration on this album?

K. D. and Sinatra Smith

What other hip hop artist in the game would you most like to work with?

I would like the opportunity to work with T.I., Diddy and Kanye West.

Besides the producers who have already contributed to your album, which other hip hop producers would you like to work with in the future?

I would love to work with Polow Da Don, Manny Fresh, Timberland, DJ Toomp, Shawty Redd, as well as Kanye West.

I see that you are wearing an Obama shirt in one of your promo shots. Did you exercise your right to vote and what does having the first African American President mean to you?

Yes, I did vote. My voice is important and my vote spoke Obama for sure. And the government will be better for me doing so. Obama got elected because people honestly believe that he would do a better job. I feel that this is not an entirely indication that the racial issues have been resolved. But perhaps our socialization and expectations have changed. This raises another question. What does being Black in America mean at this point?

With the South giving birth to some of the greatest names in the business today, how does 24- 7 plan to conquer the industry?

Right now I am hyped, I'm excited about the work that I am doing. True there is a lot of talent in the business but I intend to change the game. Coming with the best tracks, strongest lyrics, most innovative shows, and being creative in every aspect of the game.  I am here to keep the legacy alive. I'm going to stay on my grind 24-7.

- By Khalif Williams