Mary J. Blige revealed recently that she felt her appearance in Burger King’s advertisement campaign was a mistake.
Blige’s involvement in the Burger King campaign sparked a whirlwind of criticism, stemming from the fact that viewers found the advert racist. Mary J. Blige has finally responded to her critics, unveiling her feelings on the subject on the Angie Martinez Show on Hot 97.
The Queen of R&B explained that she found the backlash to the advert hurtful and unforeseen.
"I just felt like there was no need for me to say anything, because everyone was crucifying me and going crazy," she said. "I pulled back and watched everyone and everything, [because] it's just something that I thought would've been a great branding opportunity. I went online to listen to the remix that I did with Fat Joe, I'm looking for Another Round, and all I could see is Burger King, chicken and buffoonery, and it just broke my heart."
The legendary singer said that the most painful experience was to see people hurling criticisms in her direction that had nothing to do with the campaign.
"I understood the laughter and the jokes and the stuff that was happening -- you're supposed to do that when something like that happens -- but the thing that hurt me is when people were starting to say vicious, negative things that didn't have [anything] to do with that," she added. "It exposed everyone and everything in my life and showed me who my friends are."
Mary went on to say that she felt the ad had been a mistake. She offered an apology to anyone who had been offended by it.
"It was a mistake and I did it because I thought it was something that wouldn't come out like that. No one had mercy, and it's cool, it was a learning experience. It hurt my feelings, it crushed me for two days, but after those two days, I got up and I kept going. I want to apologize to everyone that was offended or thought I would do something so disrespectful to our culture. I would never do anything like that purposely."
- By Fiona Guest