Jay-Z has embarked on yet another business venture.

This time, the rap mogul has partnered with battery company, Duracell, in order to produce new wireless charging systems. The systems will be appearing in a variety of locations, notably in Jay’s own 40/40 Club Manhattan sports bar.

Jay-Z has teamed up with Duracell and Powermat, and will be working as spokesman for Wireless Power Nation, a system which will be installed in tables and bars in coffee shops, clubs, bars, gyms, and a number of other public venues in the US. The service allows customers to charge their phones simply by placing them on the wireless charging system, and is already installed in Jigga’s 40/40 club.

Duracell has also installed the technology in the Chevy Volt, and STL American reports that it is likely that the systems will appear in other cars, as the cost decreases.

Jay issued a statement on his recent venture. "Mobile devices have become essential tools in business, entertainment and managing our social lives," Hov said. "Being able to charge wirelessly is a necessary step into the future."

"All they will need to do is put their phone on the table, same thing they normally do," explained Duracell Powermat CEO, Ron Rabinowitz. "The only difference is that now, their smartphones will get charged from the table."

- By Fiona Guest