Snoop’s Rich & Infamous clothing line shut down its online store and website recently after nearly two years in business. The line launched back during the Summer of 2008 with the help of the Robert Thorn Company, the business behind the Mary-Kate and Ashley Olsen brand, but in light of recent economic troubles the company was having trouble staying afloat.
Talking about the line during an interview with Hollyscoop.com last year, Snoop said: “The recession is affecting everybody. We’re trying to keep it one hundred percent and do what we’re doing and try to keep the prices a little lower. [We’re] trying to keep it cost sufficient for what [we’re] doing.”
No one from Snoop’s camp or Robert Thorn has commented on the discontinuation of the line as of yet.
In other news, the California rapper recently linked up with Landy Cognac. Snoop will promote the brand at some upcoming events and is expected to help the company target their expanding urban market.
“Snoop Dogg epitomizes confidence, innovation and is known to be the life of the pary, making him the ideal choice to partner with Landy Cognac -- a brand that mirrors these characteristics,” said Stephen Lewin, the senior VP and general manager of spirits at W.J. Deutsch & Sons.
“Snoop leads the hip, fashionable and smooth lifestyle that Landy Cognac represents, and is sure to resonate with the strong urban following that Landy is rapidly growing.”
- By Sharniece Moore