Yo Raps! is an award-winning global electronic magazine launched in 2003 and has quickly emerged as one of the premier urban music sites on the web. Yo! Raps has more unique page views per visitor (Alexa) than any of the other leading Hip-Hop websites. Yo! Raps primary purpose is to provide information to the young urban demographic at its website and through daily e-mail updates that reach more than 1,2 million subscribers. The media outlet has become a key strategic partner of record labels, press agents, and artist managers in the promotion of urban culture.